Apple’s proposed changes to its App Store in response to the EU’s Digital Markets Act (DMA) face close scrutiny from regulators and developers alike.

The company will allow alternative app stores and in-app payment options for developers starting in March, but critics claim the reforms don’t go far enough.

EU industry chief Thierry Breton warned Apple that its proposals must comply with the DMA or face ‘strong action.’ He emphasized the goal of opening up digital markets to competition and fairness.

Under the new rules, set by the EU developers can bypass Apple’s App Store and in-app payment system, which charges up to 30% commission.

Apple insists the fee only applies to developers who choose the new terms, claiming most will benefit from reduced or unchanged fees. Major companies like Meta and Spotify might see higher costs due to their large user bases.

The European Commission is monitoring the situation and encourages Apple to engage with third parties. With the March deadline approaching, Apple’s proposed App Store reforms remain under intense scrutiny.