AMD announced its latest artificial intelligence (AI) chips on Monday, aiming to bolster its position against market leader Nvidia. This announcement was made during Computex, Taiwan’s premier tech expo, and marks AMD’s strategic push into the rapidly growing AI market.

The demand for specialized processors, which are crucial for developing, training, and running AI applications like ChatGPT, has surged over the past two years. AMD has positioned itself as a key contender to Nvidia, which currently dominates this market.

During her keynote speech, Lisa Su, CEO of AMD, emphasized the company’s commitment to AI.

“AI is our number one priority, and we’re at the beginning of an incredibly exciting time for the industry as AI transforms virtually every business, improves our quality of life and reshapes every part of the computing market,” she stated.

AMD’s new lineup includes the next-generation Instinct MI325X accelerator, set for release later this year. Su also announced an annual update cycle for these advanced accelerators, mirroring a similar strategy unveiled by Nvidia CEO Jensen Huang.

Su highlighted partnerships with major laptop manufacturers, including Microsoft, HP, Lenovo, and Asus, during her presentation. These companies are incorporating AMD’s Ryzen processors into their AI-powered computers.

Microsoft, a leader in AI integration, has been a significant partner, investing heavily in OpenAI and embedding AI features across its product range.

Microsoft CEO Satya Nadella underscored the importance of AMD’s technology in the ongoing AI revolution. “We are in the midst of a massive AI platform shift, with the promise to transform how we live and work,” Nadella said in a video message.

Computex 2024 has drawn the attention of leading figures from the semiconductor industry, including Nvidia CEO Jensen Huang, Intel CEO Pat Gelsinger, and Rene Haas of Arm.

Following AMD’s presentation, Qualcomm CEO Cristiano Amon delivered a keynote speech emphasizing the significance of AI in computing.

Qualcomm’s Snapdragon X Elite processors are being used in Microsoft’s new AI-powered Copilot+ computers. Amon described this development as “one of the most significant transitions” for Windows PCs, highlighting AI performance and battery life improvements.