Polar Ice Cream is participating in the 30th Dhaka International Trade Fair, which opened on 3 January at the Bangladesh–China Friendship Exhibition Center in Purbachal, Dhaka, according to a press release.

The brand, operated by Dhaka Ice Cream Industries Limited, is exhibiting from General Pavilion–14. The pavilion features a contemporary layout with upgraded lighting and displays the company’s full range of ice cream products. Visitors can also sample several new flavours introduced exclusively for the fair.

Alongside product showcases, the pavilion offers an interactive virtual reality game titled Ice Cream Ovijan, as well as a range of on-ground engagement activities aimed at visitors of different age groups.

As part of its promotional campaign, Polar Ice Cream is also providing discount coupons of up to 50% for Fantasy Kingdom.

The Dhaka International Trade Fair runs throughout January and draws a large number of visitors each year. The event serves as a major platform for local and international brands to present products, test new offerings, and engage directly with consumers.

Organisers say the fair continues to play a key role in promoting domestic industries while strengthening trade and business visibility in the local market.